Micro-channel public platform (ie micro-channel public platform) is Tencent in the micro-channel base platform new function modules, through this platform, everyone can use a QQ number, to create one of their own micro-channel public number, and achieve all-round communication and writing specific groups, pictures, voice of the micro-channel platform, interactive. Micro-channel public platform, referred weChat. He has been named the "official number platform" and "media platform" and eventually as a "public platform", no doubt allow us to see a micro-channel subsequent greater expectations. And early Weibo started from the star strategy is different this time micro-channel already has one hundred million users, and tap the value of their users to add more quality content for this new platform, to create a better tack, a different form ecological cycle, is more important direction of the initial platform for development. Use public account platform from media activity, is simply for media-many sexual activities, such as business services by applying for public micro-channel number through secondary development of micro businesses show's official website, micro members, micro push, micro-payments, micro Events, micro registration, micro-sharing, micro-business cards, etc., has become a mainstream online and offline under the micro-channel interactive marketing. As the representative of the micro-channel online and offline interactive marketing, first proposed common industry standard templates and deep custom micro-channel platform development concept of combining. The formation of an open application platform online and offline micro-channel interactive marketing.